So Cal sponsored the 2nd Floor US Open of Surfing party in Huntington Beach this last weekend. The party brought thousands of beautiful people from around So Cal to watch a bangin’ fashion show featuring So Cal clothing, So Cal swim, and to enjoy stiff cocktails and engage in lots of booty dancing . Pamela, a lovely So Cal model, was a huge asset to the fashion show and party, so we decided to get a recap directly from the source herself, a beautiful model from last Friday’s rager…

So Cal: Hey Pamela. Thanks for taking the time to give us the dirt on the fashion show/party. Wanna give us a recap on the night?! Was the party as packed out as expected? Did anyone get naked? Lots of fist-pumping from the models? Give us the scooopppppppp!

Pamela: Well the line was ridiculous outside the club and inside was just as packed! Im sure people we’re getting lucky at the end of the night but no body got nacked in the club! lol As for the lovely models they had a blast and danced the night away!

So Cal: Did any of the other models do anything stupid to embarrass themselves?

Pamela: No not at all the models in show are the best of the best. They are beautiful and smart and know to leave the partying til after the show is done.

So Cal: Other than that, did anything happen at the party that still makes you laugh?

Pamela: I did yell at the bouncer in front to let my brother and bmx rider tj ellis in! lol I was stressed enough and to see people that mean something to me be waiting outside when they were on the list was ridiculous! When I was screaming I heard my x boyfriend who was there with my brother say! Dude shes my x and I’ve never even seen her that mad at me!!

So Cal: Were there any drunk guys hitting on the models? Or any drunk girls hitting the models?

Pamela: Of course!! Our models are smokin! But they know how to handle all those situations

So Cal: Is there any place on the web to watch the video or check out more pics?

Pamela: There will be pics on Skinnie Magazine’s website in a couple of days and everyone will have to be on the look out for some pics from the show in Skinnie Magazines September issue!

So Cal: See any pro surfers at the party or around HB? Any of them outta control (that’s the best).

Pamela: Im not quite sure about pro surfers but some of the guys from Nike and a lot of the bmx riders that were in the contest at the us open showed up! They were partying but I met most of them at the us open and they are all such cool dudes!

So Cal: Did you head down to the beach at all to watch any of the surf finals?

Pamela: I didn’t make it to the surf finals because between building the stage and getting everything organized took most of my days between weds to fri but I got to see some of the bmx contest and it was amazing!

So Cal: What other modeling projects do you have coming up soon? Will you be seen at ASR?

Pamela: You can see my centerfold in Fighters Only Magazine in the next month or 2 and the same for Skinnie Magazine! I’ll be at ASR for Sullen clothing I’m one of their sullen angels, and you can see me on the Daily Habit show on Fuel TV and in a national Hooters commercial I’m filming the last night of asr!

So Cal: Feel free to give any other info. on the party and elaborate on your answers!!!

Pamela: It was an amazing night so many people told me the fashion show was amazing and they loved all the outfits from so cal! I already love working with so cal so hopefully you’ll be seeing more of me with their ads and hopefully we’ll be doing another show with so cal asap so everyone who missed it can come out to the next one!

Photo by Bryant Lambert

What gives you a case of broke neck when you are driving these days? A hot blonde? A hot brunette? NEGAVTIVE! No fear is snapping necks with it’s new line of custom grilles. We just got recognized in TRUCKIN’ online magazine

Check us out and let us customize your whip!

No Fear is runnin hot with customs for your ride

http://www.truckinweb.com/features/1008tr_2009_chevy_silverado_3500_hd/index.html

http://www.nofear.com/index_trucks.asp

A thousand beers, 4 floating islands, 1 party barge with couches and beer pong tables, plus a thousand or more people ready to get down equals the Annual Parker River Float in Arizona. The No Fear crew headed out this weekend to attend the 33rd western tube float down the Colorado River and I have to admit, it was one of the best times of my life.

We packed up the bus and a van with boat in tow and headed on the 5 hour journey on Friday. After a really bad wrong turn we ended up at the river 8 hours later, but did we care? Hell NO! We cracked open a cold one, set up camp and danced the night away.

Sunrise came early but we didn’t mind that either because it was off to the river to set up the bus and tie our floats together. The No Fear crew was throwing out board shorts, bikinis, shirts and custom No Fear beer koozies all day! I have never seen a massive floating party before so this was amazing to me. The party was going off all day. We didn’t notice that it was 104 degrees or that our huge party barge was slowing breaking apart!

Eight miles later at the very end of the river float it happened. The party barge sank to the bottom of the Colorado River. I know the captain is suppose to go down with the ship, but no dice because I was off that Titanic of a raft in minutes! Most people would have thrown in the towel by now, but not the No Fear crew. We all rallied and headed to Road Runners to party it up with the rest of the sun burnt floaters. Lil Wayne was blasting and shirtless guys and chicks in bikinis packed the dance floor until 2 am.

My last memory was walking back to the No Fear bus, getting lost and thinking how the hell do you lose a bus? The best memories were hanging with the best people I know, the No Fear crew.

We would like to thank Mancation Nation for letting us set up and wrap their river house with No Fear, the Chamber of Commerce of Parker Arizona for letting us be apart of their event, the entire No Fear crew for putting this together and coming out, and of course last but not least, the Colorado River.

More photos will be posted on our facebook! Become a fan and check us out!

http://www.facebook.com/nofearfanpage?ref=search&sid=1114191119.3963261359..1

Your Friend from the Inside,

Ashmore

We want to introduce you to Chris Pehkoff. Not only does he bust his ass everyday making sure our sponsored riders are dialed in, but he truly loves MX. I have the pleasure of working in the same office as this guy daily and I have never seen someone so genuinely interested in every kid out there in our rider support program. With that said, lets get to know the man himself.

(This is Chris every weekend)

(This is Chris every weekday. Check out that team work poster! So legit!)

So Chris, how long have you worked here?
Going on 1 year

How did you initially get your foot in the door at No Fear?
I have a BA in Rider Support; how do you turn that down?

What’s a typical work day like for you?
Between throwing things at Joe, it consists of designing jerseys, keeping up with our riders and making sure they are set up with the best we have to offer.

Why No Fear?
No Fear is badass!

How long have you been riding?
14 years

What do you ride?
1982 Honda Elite 50

What is your favorite/most rewarding part of your job?
Meeting awesome people and keeping our riders happy.

Favorite Riders?
Joe Schryver

Do you have a message for the mx kids out there?
Keep your nose clean, stay focused, and work hard; it will pay off.

There you have it. Thank you to all who are a part of our program at No Fear!

Your Friend From the Inside,

Ashmore

No Fear not only hit the track for the last show down for SX 2010, we also hit the casino and after parties. YEOW!

4 suites and exactly 96 hours in Vegas at the Hard Rock Hotel could equal trouble for some but for the crew at No Fear it meant “epic times”. The town that never sleeps just finished hosting its final showdown to a sold out Sam Boyd Stadium. We would like to congratulate Ryan Dungey on his sixth AMA Supercross win in front of 40,000 live viewers!

We will be bloggin’ all week about what really went down in the 96 hrs No Fear invaded the grimy streets of Las Vegas! Stay tuned for more dirt on and off the track but until then, want to know what Fat Mike from NOFX is laughing about? Go to our Facebook http://www.facebook.com/nofearfanpage and become a fan and friend! Comment “Fat Mike” and we will tell you what happened to one of our No Fear Employees that made Fat Mike loose it on stage mid song at the SX 2010 Monster wrap party!

Your Friend From the Inside,

Ashmore

Yeah yeah yeah…..What does the MX industry know about saving the environment? We live and work in an industry that burns up a ton of natural resources. The pyro alone at super cross probably took out a huge chunk of the ozone this year and we are not even done yet. The MX industry has finally given back in the form of this first ever electric powered motorcycle, the Zero DS.

Some of us got a chance to ride these electric bad boys at the Pala race track this year. These babies top out around 55 and are great for beginners, that babe you always drag to the track, and even the most experienced riders. The whole No Fear crew was burning rubber within seconds of being on these things. Honestly they are a lot of fun in street, gravel and of course dirt terrain.

The Zero DS is 100% environmentally conscious by giving off 0 emissions, being almost 100% recyclable, and completely non toxic! Did we mention how quiet it is? Be careful not to let this thing get out from under you because it’s easy to forget it’s on. Before you know it that beast is flying out from underneath you. It’s funny to watch but not when it is happening to you. Trust me…..I know from experience…then again, I drive a Prius and park next to lifted trucks everyday at work. The No Fear office is like a monster truck rally. I am used to the ridicule. Bring it!

Want to learn more? Visit the Zero Motorcycles website http://www.zeromotorcycles.com

Also, check out our Facebook. We have a special Earth Day giveaway going on. Sign up and get some loot.

http://www.facebook.com/nofearstore

Your friend from the inside,

Ashmore

No Fear is approaching 20 years of motocross experience driven by passion, proving the delivery of the Rush MX goggle is long overdue. The Rush has been tested by many of the elite in the motocross world, including No Fear’s Jason Lawrence, who greatly influenced the Rush goggle development into a steadfast dirt goggle. The Rush has proven to be not only protective to the eyes, but also delivers an extremely comfortable face forming-fit while on the pipe, in the ruts and out at the desert.

The Rush will be unveiled to the media and VIP’s during an invite-only event on March 8th, 2010 at the No Fear MX sponsored Pala Raceway, located in Pala, CA. During the event, media, retailers, and VIP will have the opportunity to ride and test the product at the track, enjoy No Fear Energy drinks and a lunch on the house. Same day at noon, the track will open to the public where the public will have the chance to demo the Rush goggle. Event attendees will be offered special pricing on the goggle, which is expected to hit select No Fear Retail Stores, No Fear motocross retailers across the country and at www.nofearmx.com on 4/1/10.

No Fear’s Jason Lawrence, one of the Rush’s first team athletes, will be at the track riding, enjoying complementary food and drinks and most importantly, ready for media interviews. No Fear’s Tommy Searle and Team Hostility will also be at the track.

In addition to the ride day, No Fear MX, Inc. has teamed up with Transworld MX offering the chance to win a Jason Lawrence signed No Fear Rush goggle for five lucky entrants. Five pairs of goggles will be awarded to five entrants who post a photo of themselves wearing No Fear MX gear or apparel, along with a creative caption, in the USER GENERATED PHOTOS section on www.transworldMX.com. The editors will choose their favorite five photos April Fool’s Day, 2010 and post the winners on the homepage.

The Rush is being offered at very competitive pricing, starting at $44.95, which includes the goggle and a No Fear MX logo’d microfiber lens cloth. The RUSH is introduced in four staple-piece color ways Red Racer (shown), Black Socks, Blue Collar, and White Lightening. Expect special edition colors in the near future for the Rush.

For more information on the Rush, the Ride Day, or No Fear MX, Inc., please visit www.nofearmx.com.

Get in on the sale!

Valentines Day sale

Check out No Fear’s newest retail store in Fashion Valley, and get a jump on your holiday shopping. For a directory of stores paste this link into your browser: www.nofear.com/page_usa.asp?itemid=256