Newly Signed Brayton Wins First Race with JGRMX/Toyota/Yamaha

HUNTERSVILLE, N.C. (November 2, 2009) – In just his first race with the JGRMX/Toyota/Yamaha Team newly signed Justin Brayton won the prestigious 27th annual Bercy Supercross held in Paris, France October 30 through November 1, 2009.

The Bercy Supercross is a three-night event with the overall scores resulting in the “King of Bercy” each year. Each of the three nights of racing is broken into three events; the super-pole, which is a single rider fast-lap competition, the duel races, pitting two riders against each other at a time, and the main event, which has all of the riders on the track.

Brayton was consistent on his YZ450F the entire weekend including winning the super-pole on Saturday night to earn the overall highest score and be crowned King of Bercy.

27th Annual Bercy Supercross overall results:

1. Justin Brayton (USA)
2. James Stewart (USA)
3. Gregory Aranda (France)
4. Marvin Musquin (France)
5. Fabien Izoird (France)
6. Josh Hill (USA)
7. Nick Wey (USA)
8. Matt Boni (USA)
9. Christophe Martin (France)
10. Degli Espoti (Italy)

BUD LIGHT® PRESENTS: VARNER VS. HENDERSON

From ARCO ARENA in Sacramento, California, Sunday, January 10;
First Bout at 3 p.m. PT
Fight to Air Live on VERSUS at 9 p.m. ET/ 6 p.m. PT

Tickets Go On Sale Saturday, Nov. 7, at 10 a.m. PT

Las Vegas, NV (USA) – World Extreme Cagefighting® announced today that the long-awaited lightweight title unification bout between reigning champion Jamie Varner and interim champion Ben “Smooth” Henderson will take place on Sunday, Jan. 10 at ARCO Arena in Sacramento, Calif. In addition to this explosive championship clash, WEC also confirmed the return of former featherweight champion “The California Kid” Urijah Faber, who will be facing top-ranked contender Raphael Assuncao in his hometown of Sacramento.

“ARCO Arena is one of our favorite venues to bring fights, the fans in Sacramento are some of the best,” WEC GM Reed Harris said. “The world title bout between Varner and Henderson is a perfect way to start off the New Year. The title fight, plus the return of Urijah, makes this an instant winter classic.”

Tickets for Bud Light® presents: Varner vs. Henderson go on sale Saturday, Nov. 7 at 10 a.m. PT and will be priced at $200, $135, $75, and $40. A special Internet ticket pre-sale will be available to WEC newsletter subscribers on Thursday, Nov. 5 starting at 10 a.m. PT. To access this presale, users must register for the WEC newsletter through wec.tv. Tickets may be purchased by calling Ticketmaster Charge-By-Phone at 1-800-745-3000 or by visiting the ARCO Arena Box Office. Tickets also are available online through www.wec.tv or www.ticketmaster.com.

Varner vs. Henderson will be televised nationally live on VERSUS beginning at 9:00 p.m. ET/6:00 p.m. PT. All of the network’s live WEC events are presented in HD and Spanish language SAP where available. For more information and how to find VERSUS in your local viewing area, visit http://www.versus.com/findversus.

Returning to the cage for the first time since his volatile collision with Donald Cerrone last January, lightweight champion Jamie Varner (16-2-2) is healthy and ready to prove that he is WEC’s top 155-pounder. A talented wrestler with slick boxing abilities, the 25-year-old owns a perfect 4-0 record in the organization and is eager to reclaim sole possession of the world title. Believing he is more polished than Henderson, the Arizona resident plans to make a statement on Jan. 10.

“He’s a tough dude,” Varner said of Henderson. “But I’m the champion for a reason. I have nothing but confidence going into this fight. I don’t think Ben poses any challenges or threats that I haven’t seen before. I’m ready to show the world that I’m still the true champion in this division.”

CARLSBAD, CA — Despite the ongoing fear and gloom in the retail and financial markets, No Fear has been bucking the trend. The action sports lifestyle brand has opened multiple new retail stores in California during the past year. Corporate-owned stores have sprung up in Concord, Sacramento and, most recently, in San Diego’s shopping mecca — the Fashion Valley Mall.

But it’s not only the corporate-owned stores that are enjoying success. The retail chain’s only two privately-owned and licensed stores in California, located in Pismo Beach and San Luis Obispo (SLO), are riding a wave of growing sales.

According to Erin Mazzei, co-owner of the two licensed No Fear stores on the Central Coast, “sales in both locations have been increasing monthly.” Mazzei attributes their steady traffic and growing sales to a combination of locals and tourists. “We see a lot of local repeat customers, but we also get a lot of business from tourists who visit our beautiful coastal communities all year ‘round.”

Opened in August, No Fear Pismo Beach is nestled in the bustling Prime Outlet Mall, just minutes away from the Oceano Dunes, a popular destination for beach campers, off-road enthusiasts and fishermen. “In addition to featuring the same weekly sale items as the No Fear corporate stores, our Pismo store offers discounts on discontinued items, which drives customers to stock up on necessities like tee shirts and fleece,” says Mazzei.

This December, the No Fear store in downtown San Luis Obispo will celebrate its one-year anniversary. “Being located in a college town is a great fit for No Fear and the other core lifestyle products we carry,” Mazzei said. “We’re very active in terms of marketing to the University students. We advertise in the Cal Poly Mustang Daily newspaper, and support a wide range of the college’s clubs and fund-raising events.”

In addition to No Fear branded apparel and accessories, the licensed stores move a lot of products from core brands such as So Cal, Metal Mulisha, and One Industries.

For more information on the licensed No Fear retail locations on the Central Coast, contact Erin or Chris Mazzei at 805-706-0243 for San Luis Obispo or 805-773-1860 for Pismo Beach. To experience No Fear’s involvement in motocross, surfing or music scene enterprises, visit www.nofear.com

Get your shopping done online early at the No Fear Online store. So you’ll have more time to party during the holidays.

Carlsbad, CA – No Fear announced today that its newest retail store is slated to open this Friday, October 16th in the Fashion Valley Mall. The new 2,700 square foot store represents No Fear’s 69th retail location nationwide.

Located at 7007 Friars Road, San Diego, California, 92108 Fashion Valley is one of the region’s premier shopping venues. “We’re thrilled to establish a presence in Fashion Valley in time for the holiday shopping season,” said Michael Pierce, No Fear’s Director of Stores. With six major department stores, several specialty boutiques and numerous dining options, shoppers from all age and income demographics travel to Fashion Valley from all parts of the County.” So we’re anticipating excellent store traffic and sales.”

During the store’s Grand Opening promotion Friday through Sunday, October 16-18, customers will enjoy a 20% discount on a wide range of apparel and eyewear products and free No Fear Energy drinks while supplies last. In addition to No Fear branded products, the new store will showcase lifestyle apparel and accessories from So Cal, Metal Mulisha and other core brands.

For more information on No Fear’s new Fashion Valley store, contact store manager, Mariel Apodaca at (619) 291-1675 or via fax at 291-0723. To experience No Fear’s involvement and support of motocross, surfing, mixed martial arts (MMA), or the music scene, visit www.nofear.com

You may recognize Rachel from her many modeling assignments with No Fear, or perhaps you’ve seen her up close and personal at the Action Sports Retail show. To view her brief interview and profile, go to www.nofear.com/hotchick. When you get there, you can send Rachel a personalized message. You can also sign up to have Hot Chicks sent directly to your email address!

No Fear’s Hot Chick of the Week– Chelsea from San Diego
To have Hot Chicks sent to your email box, sign up at www.nofear.com/hotchick

If you’ve got a costume that’s so sexy…it’s actually frightening, then we want to see it. The winner of our Sexy Halloween Contest will bag a $500 No Fear Shopping Spree. Contestants must be 18 years or older to participate. For details on how to enter, go to www.nofear.com/halloween

Profession: Office Manager

Relationship Status: Taken

Order of Importance: Sex, Humor, Looks, Money

What is the most memorable pick up line you’ve ever heard: Is your name Summer? ’cause you are hot

What’s the craziest thing you’ve ever done: Sex in a glass elevator

You have any tattoos: Yes, stars

Have you ever cheated on a boyfriend: No

Have you ever lied: Yes, to my dad so that I could go to a Motley Crue concert

Profession: Accountant
Relationship Status: Loving my boyfriend
Order of Importance:”bad boy” image but is really super sweet, have a great sense of humor and smile, like to do the same things I do: ride motocross, wakeboard, snowboard, and of course shops at No Fear.
What is the most memorable pick up line you’ve ever heard: I used to belong to a MMA gym because I wanted to learn to fight. A bunch of us would have these parties and everyone would come because it was pretty tight-knit, and one night this new guy asked if I knew any karate, because “I’m kickin’!”
What’s the craziest thing you’ve ever done: When I was first learning to ride tracks I got all crazy and pinned it for a big jump. The takeoff kind of startled me and I didn’t have my balance or knew what I was doing, so I ended up flipping over the bars, my bike was cartwheeling behind me, I hit the ground and then my bike hit me in the side of the head and ripped my goggles off. My brake lever broke off on me. I got rocked! But it was pretty cool my helmet actually saved my life.
Do you have any tattoos: Yes, I have two half-sleeves. I have “Love Again” on my side. I also have crosshairs on my back that my mom hates.
Have you ever cheated on a boyfriend: Never.
Have you ever lied: Haha, yes…but only because I don’t want to hurt someone’s feelings. I’m nice!