Carlsbad, CA – No Fear announced today that its newest retail store is slated to open this Friday, October 16th in the Fashion Valley Mall. The new 2,700 square foot store represents No Fear’s 69th retail location nationwide.

Located at 7007 Friars Road, San Diego, California, 92108 Fashion Valley is one of the region’s premier shopping venues. “We’re thrilled to establish a presence in Fashion Valley in time for the holiday shopping season,” said Michael Pierce, No Fear’s Director of Stores. With six major department stores, several specialty boutiques and numerous dining options, shoppers from all age and income demographics travel to Fashion Valley from all parts of the County.” So we’re anticipating excellent store traffic and sales.”

During the store’s Grand Opening promotion Friday through Sunday, October 16-18, customers will enjoy a 20% discount on a wide range of apparel and eyewear products and free No Fear Energy drinks while supplies last. In addition to No Fear branded products, the new store will showcase lifestyle apparel and accessories from So Cal, Metal Mulisha and other core brands.

For more information on No Fear’s new Fashion Valley store, contact store manager, Mariel Apodaca at (619) 291-1675 or via fax at 291-0723. To experience No Fear’s involvement and support of motocross, surfing, mixed martial arts (MMA), or the music scene, visit www.nofear.com