CARLSBAD, CA — No Fear’s involvement in the booming sport of Mixed Martial Arts will draw attention to its retail apparel business this weekend. On Saturday, January 24, the final day of the Action Sports Retailer Expo at the San Diego Convention Center, World Extreme Cagefighting (WEC®) Welterweight Champion, Carlos Condit will be at the No Fear Booth signing autographs from 11:00 a.m. to noon. Condit has dominated the WEC’s 170 pound weight class with a professional fight record of 21 wins and only four losses.

On Sunday, January 25, the day after the ASR Expo wraps up, WEC® will host their first ever event at the San Diego Sports Arena. The lineup features two furious match-ups: A World Lightweight Championship fight between Jamie Varner and undefeated Donald “Cowboy” Cerrone as the main event, and the much anticipated rematch between No Fear Energy backed Urijah Faber and former UFC® champion Jens Pulver as the co-main event. Tickets are still available online via Ticketmaster or at the San Diego Sports Arena box office.

No Fear Energy to Host a Private Urijah Faber Party After the Fight
To close out a huge weekend of ASR and MMA, No Fear Energy will host a private “Urijah Faber After Party” at the Belo nightclub, located at 919 Fourth Avenue in downtown San Diego. The party is by invitation only, but fight fans can get a chance to be put on the guest list by sending an email to NFENERGYGUEST@NoFear.com The party will feature an open bar from 9:30 to 10:30, and DJ FishFonics of WildFish Entertainment will be spinning the decks and keeping the beat. (more…)

CARLSBAD, CA — No Fear will roll into 2009 with a one-two punch. The combination begins with the Action Sports Retailer (ASR) Trade Expo at the San Diego Convention Center, January 22 – 24, and follows up with No Fear Energy-sponsored Mixed Martial Arts (MMA) fighter, Urijah Faber appearing at the first World Extreme Cagefighting® (WEC®) event held in San Diego.

“It’s definitely going to be a huge weekend for us,” says No Fear’s Vice President of Marketing, Britt Galland. “The ASR show is always a good launching pad for our apparel and moto gear sales, and our involvement in the fast growing sport of MMA is generating national television exposure for our brands. In addition to sponsoring Urijah, No Fear Energy has grabbed the title as the Official Energy Drink of World Extreme Cagefighting. The WEC event will be the perfect way to close out a hectic weekend,” Galland added.

Held twice annually, the ASR Trade Expo showcases the latest apparel, footwear, swimwear, accessories and hardgood products from over 700 surf, skate, swim, snow, moto, wake, lifestyle and streetwear brands. The Expo continues to identify cutting-edge trends that drive the diverse segments of the action sports industry.

On Sunday, January 25, the day after the ASR Expo wraps up, WEC will bring their first ever event to the San Diego Sports Arena. The event lineup features two blockbuster match-ups: A World Lightweight Championship fight between Jamie Varner and undefeated Donald “Cowboy” Cerrone as the main event, and the much anticipated rematch pitting No Fear Energy backed Urijah Faber against former UFC® champion Jens Pulver as the co-main event. (more…)